The photography industry is constantly evolving, with new techniques, tools, and trends reshaping the way photographers work and capture moments. Whether you're a commercial photographer, product photographer, portrait photographer, or even a wedding photographer, staying on top of the latest trends is essential to remain competitive and creative.
As a Sunshine Coast photographer and Brisbane-based professional, I’ve observed some key shifts in the industry that are bound to take off in 2024. Let’s dive into the top 10 photography trends you need to watch for this year, and how they could inspire your next shoot or photography journey.
1. The Rise of AI in Photography
Artificial intelligence (AI) is transforming photography workflows. From AI-powered cameras that adjust settings in real time to editing tools like Adobe Photoshop’s Generative Fill, photographers are embracing tech to save time and enhance creativity.
AI tools are particularly helpful for:
Commercial photographers who need efficient post-processing.
Product photographers working on high-volume shoots, ensuring every detail is perfect.
Advertising photographers creating highly stylized campaigns.
If you're a Brisbane photographer or work in South East Queensland, AI tools can help streamline your editing process and ensure fast turnarounds for clients.
👉 Want to see how I utilize cutting-edge tools for my work? Visit my portfolio at dylanpukallphoto.com.
2. Sustainable Photography Practices
In 2024, sustainability is more than just a buzzword. Photographers are actively adopting eco-friendly practices, from reducing waste during shoots to working with brands that prioritize ethical production.
As a QLD-based product photographer, I’ve noticed an increase in demand for campaigns highlighting sustainability. Whether you’re photographing locally-made products or featuring outdoor backdrops on the Sunshine Coast, consider how your work aligns with this growing trend.
👉 Learn more about my approach to sustainable photography at dylanpukallphoto.com.
3. Minimalist Aesthetic for Product Photography
Minimalism continues to dominate in product photography, with clean lines, neutral tones, and natural lighting taking center stage. This style not only appeals to modern consumers but also ensures the product itself is the star of the image.
For Sunshine Coast commercial photographers, this trend is a natural fit, as the area's natural light creates perfect conditions for these clean, minimalist shoots.
Pro Tip: Experiment with textures like wood, sand, or linen as backdrops to add a subtle depth without overpowering the product.
4. Candid and Story-Driven Portrait Photography
Gone are the days of stiff, overly-posed portraits. In 2024, portrait photographers are focusing on candid, story-driven imagery that captures real emotions. Clients are seeking photos that feel personal and authentic, especially for family and couple sessions.
If you’re a Brisbane portrait photographer, try scouting unique locations around South East Queensland to add a fresh perspective to your storytelling. From lush hinterlands to urban Brisbane backdrops, there’s no shortage of inspiration.
👉 Need authentic, story-driven portraits? Check out my work at dylanpukallphoto.com.
5. Drone Photography for Unique Perspectives
The use of drones isn’t new, but 2024 will see an even greater emphasis on drone photography for both commercial and artistic purposes. Whether capturing sweeping landscapes on the Sunshine Coast or overhead shots for advertising campaigns, drones allow photographers to explore new angles and perspectives.
For South East Queensland photographers, incorporating drone work can set you apart in the competitive photography market.
6. Cinematic Lighting for Advertising Photography
As visual storytelling becomes more important in marketing, advertising photographers are adopting cinematic lighting techniques. This involves dramatic contrasts, soft glows, and moody tones to create visually compelling images.
If you’re working in Brisbane or QLD, take advantage of the natural golden hour lighting to add a cinematic touch to your shoots.
👉 Explore my cinematic-inspired work at dylanpukallphoto.com.
7. Nostalgic Film Photography
The love for analog and film photography is back in full swing. While digital dominates, many photographers are experimenting with film cameras to create nostalgic, grainy aesthetics. This trend is particularly popular among wedding and lifestyle photographers.
As a Sunshine Coast wedding photographer, I incorporate film-inspired edits into my digital work for clients seeking a timeless, vintage feel.
👉 Planning your wedding? Visit my dedicated wedding photography site at dylanpukallweddings.com.
8. Vibrant Color Palettes in 2025
While minimalism is trending for product photography, bold, vibrant color palettes are making waves in editorial and fashion photography. Rich blues, electric yellows, and playful pinks are dominating campaigns, offering a fun and eye-catching alternative to muted tones.
For QLD photographers, the sunny weather and vibrant natural scenery provide the perfect backdrop for experimenting with color.
9. Emphasis on Personal Branding Photography
With more individuals building personal brands, there’s a growing demand for professional portrait photographers who can capture dynamic, engaging shots. Personal branding sessions often include a mix of headshots, lifestyle images, and action shots.
As a Brisbane commercial photographer, I specialize in creating images that reflect a brand’s unique personality and values. These photos are invaluable for entrepreneurs, creatives, and professionals in South East Queensland.
👉 Book your personal branding session at dylanpukallphoto.com.
10. Hybrid Photography and Videography
The line between photography and videography is blurring, with more clients requesting hybrid shoots. Short video clips for social media, GIFs, and cinemagraphs are becoming staples in commercial photography packages.
For Sunshine Coast photographers and Brisbane professionals, offering hybrid services can help expand your client base.
Why Staying Ahead Matters
The photography industry in South East Queensland, including the Sunshine Coast and Brisbane, is growing rapidly. Staying ahead of these trends ensures you remain competitive while delivering fresh, exciting work to your clients.
At Dylan Pukall Photography, I’m passionate about helping brands, businesses, and individuals bring their visions to life. Whether you’re looking for commercial photography, product photography, or even breathtaking wedding photography, I’m here to make it happen.
👉 Let’s connect on Instagram! Follow my journey at @dylanpukall.
Which trend are you most excited to try in 2024? Let me know in the comments or get in touch to discuss your next project!
